鲁班计划

Luban Project


Branding / Interface



鲁班计划是一个物联网公链基础设施,致力于打造一套服务于智能终端的平台,为客户建立身份上链、隐私保护和数据资产化的智能终端生态,并开发一套工业级的物联网软硬件解决方案。
loof为平台提供视觉识别系统设计以及网站视觉设计,其视觉识别系统以“鲁班锁”的形象为核心进行延展。为打造这样一个以全新技术为支撑的物联网服务平台,我们将其具有传统寓意的“鲁班锁”形象赋予科技感与未来感,并生成一套灵活多变,简洁明快的动态图形系统,更符合其为智能终端产业赋能的企业愿景。


The Luban Project is an IOT Infrastructure dedicated to building an ecosystem on intelligent terminals. It helps the clients with creating ID chains, privacy protection and data capitalization. It also works to develop an industrial solution for the software and hardware of IOT.
The visual identity system elaborated on the iconic “Luban lock”. To represent this service platform fabricated by the latest technologies, we’ve endowed the traditional image of Luban lock with a sense of science and future, creating a simple and delightful dynamic graphics system that implicates the corporate vision of the Luban Project – “To motivate the intelligent terminal industry”.








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