The 2018 Dongguan Sculpture and Installation Art Festival has been the largest art and cultural programs in Dongguan, Guangdong Province of this year. Themed “Extending Space”, it signifies the gradual transformation of the concept “space” from traditional isolation to unification, in a context where social changes take place in the informational and internet sectors, which resultingly increases the inclination, frequency and flexibility of communications among the public. loof designed the event visual identity system for the festival. With the editorial design method, we incorporated cyber and informational elements into the system, giving it a sense of modernity.
Our services for the festival include designing the website, posters, leaflets, the dynamic screen display, invitations, tickets and stickers.