中航信托大厦导视系统

AVIC Plaza Way-finding System


Environmental Graphics & Pictogram





中航信托是一家管理资产逾6000亿元、净资产逾百亿、进入行业发展前列的现代金融企业。作为一家国资背景的非银行金融机构,品牌强调创新与责任。基于这一企业理念,loof为中航信托总部打造了一套统筹文字、图形与版式布局的空间导视系统。


With operating assets over 600 billion CNY and more than ¥10 billion in net equity, AVIC Trust is a modern financial enterprise at the forefront of the Chinese finance sector. As a non-bank financial intermediary with state funding, AVIC Trust has built their strategies around innovation and responsible business advancement. loof designed and created a customized way-finding system for AVIC that integrates typefaces, signages, pictograms and overall layout navigation seamlessly, all keeping their unique business vision in mind.












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