名厨 Great Club


Branding & Visual Identity



名厨Great Club是名厨APP的子品牌,以“Great Chef with the Great Club”为口号,旨在凝聚中国最高端厨师群体,协同创造可持续餐饮生态。我们为其构建了一套简洁的品牌形象系统以表现星级俱乐部的高端阶位和专业高水准。


Great Club seeks to bring together leaders in the culinary field in China, with the purpose of cooperatively cultivating a sustainable industry ecosystem as part of the MingChu APP Group. Our team built a concise visual identity which echoed with the exclusivity and superb professional standards held by the Club, and highlighted their trademark 'Great Chef with the Great Club.











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