I am so blue 新年礼


Independent Project & Product Design




18世纪中期,“blue devils”的骚扰被认为是造成情绪低落的主要原因,blue从此成为忧郁焦虑的代名词。“blue Monday”是另一种常见的社会情绪。当周末结束,新的工作日开始时,人们产生四肢乏力的焦虑感。我们一“i am so blue”为主题,进行一系列的设计实验。借用一个冷笑话式的文字游戏解构焦虑,重新演绎令人高呼“我好难”的生活瞬间,关爱你的脑前额叶与血压健康。



Are you blue today?

In the mid-1800s, depression was thought to be caused by harassment of the ‘blue devils’. Subsequently making the word blue synonymous with anxiety and melancholy.
For instance, one of the common social anxieties is referred to as Blue Monday, when weekends are over and people resent the start of a new workweek, they struggle to feel motivated and may even experience physical fatigue.
Our team experimented with an array of different design concepts surrounding this very theme, and we present you with the project I am so Blue. We deciphered the issue of anxiety with witty wordplay and deadpan jokes to encourage our audiences to revisit those life moments when they felt particularly helpless, and be reminded, that every once in a while, to take a moment to breathe.























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