The Shenzhen Museums of Contemporary Art and Urban Planning (MOCAUP) are two new additions to the art scene of Shenzhen. Deeply rooted in serving public interests and the academia, MOCAUP aims to become a true institution that celebrates culture and creative talents with a global impact.
Loof presented the following proposal at the VIS Contest.
Our idea of the modern museum transcends its traditional function of displaying remarkable works. To us, museums serve as the link between cities, their inhabitants, and the art created within their communities. We drew inspirations from the distinctive architectural features of the MOCAUP structures, and took their fascinating mirrored reflections as our design inspiration. We injected this visual concept into the presentations of the overall brand identity system, thus creating a connection between digital media and the city of Shenzhen through dynamic digital exhibitions and pertinent promotional materials.