悦刻仙人掌音乐节虚拟形象


RELX Cactus IP


Music Festival & IP Character





“独立,我来定义。”是RELX悦刻在仙人掌音乐节上的品牌活动主题。为彰显品牌活力以及与音乐节主题的相关性,我们为主题活动设计完成了“仙人掌”的主形象以及视觉延展。


RELX kicked off their campaign Absolute Ego at the Cactus Music Festival in 2019, for which loof participated in branding design. We created RELX Cactus, an IP character that highlighted the vibrant vitality of RELX, while speaking precisely to the very theme of the festival. Evolving from this character, we then crafted principle visual applications for the events.











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