第一届道滘新艺术节:新浪潮,光年

The 1st Daojiao New Art Festival: Another Wave, Light Year


Event


“Another Wave”可被译为“新浪潮”,形容世间变化、万象更新。第一届道滘新艺术节,在构成浪潮之余,取“光年”之意,从内容创造到创造历史。作为一线城市外的文化艺术活动,道滘新艺术节更加注重在地性的概念。
loof为艺术节打造的视觉形象也具有很强的当代感。在强调延伸感与本地化的基础上产出了一套有一定“干扰性”的视觉系统,应用于展览各个宣传物料中。
活动物料包括:网站、海报、宣传折页、动态演示屏幕、邀请函、门票、互动贴纸等。


“Another Wave” can be interpreted as the “New Wave”, which implies the everchanging nature of the world. The 1st Daojiao New Art Festival was not only a “wave” – which indicates the creation of contents – but also a “light year” that indicates the creation of history.
As a cultural event held outside of the 1st Tier Cities, Daojiao New Art Festival focuses more on the concept of “locality”. With the emphasis on locality and extension, loof interfered the visual system by introducing the strong presence of modernity to all of the exhibition materials including the website, the poster, the leaflets, the dynamic screen display, the invitation, the ticket as well as the stickers.




 







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