YooYuumi 亲子餐厅

YooYuumi Kids Club


Branding & Visual Identity



YooYuumi亲子餐厅于2019年完成品牌升级以及内部环境改造,loof担任艺术指导并完成品牌升级。基于对现代家庭氛围与儿童成长之间关系的理解,loof与yooyuumi达成共识希望能为家长、孩子与家庭提供有利于家庭互动交流的、明快且轻柔的视觉环境。我们希望在这一视觉环境中,人们能够找到亲子关系中最柔软的部分。


YooYuumi is a parent-child restaurant, of which brand identity upgrade and interior design was settled down in 2019 with loof serving as art director.
Based on an understanding of the relationship between the modern family atmosphere and children's growth, loof and YooYuumi reached a consensus to provide a bright and light visual environment that can facilitate family communication and interaction for parents, children, and families. It is in this visual environment that we hope people will find the softest part of the parent-child relationship.











©loof 2019 - Beijing

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