Recent Events in Our Studio
2023-04-18
loof.design获得2023iF设计奖 loof.design is winner of this year’s iF DESIGN AWARD
黑天鹅2022中秋月饼礼盒获得包装类别的奖项 QUOGEN壳间获得品牌识别类别的奖项 Shroom Forest获得品牌识别类别的奖项
Blackswan 2022 Mid-Autumn Mooncake Gift Box, won in the Packaging discipline, in the Food category. QUOGEN, won in the Communication discipline, in the Company Branding category.Shroom Forest, won in the Communication discipline, in the Company Branding category.
2023-04-01
华文包装设计展 Exhibition of Packaging Design with Chinese Characters
优秀的包装设计,能结合品牌定位与产品诉求,为产品打造吸睛度高及具商业价值的包装。本次展览以围绕华人范畴的产品为相关主题,邀请到16个来自北京、深圳、台湾、香港及澳门等的设计单位,当中不少作品更获得众多国际奖项,在本次展览大家可以亲身观赏作品的设计细节及运用的印刷工艺。本展览为期一个月,而展览期间将邀请三地设计师进行作品分享,期待大家把握机会参与。
Excellent packaging design can combine brand positioning and product appeals to create eye-catching and commercially valuable packaging for products. This exhibition focuses on products related to Chinese people, and invited 16 design units from Beijing, Shenzhen, Taiwan, Hong Kong and Macau. Many of their works have won many international awards. You can watch them in person in this exhibition The design details of the work and the printing process used. This exhibition will last for one month. During the exhibition period, designers from the three places will be invited to share their works. We look forward to everyone taking the opportunity to participate.
2023-01-11
Award|Award360° 2022年度设计100
Shroom Forest获得Award360° 2022年度包装设计。
Shroom Forest won the Award360° Packaging Design of 2022.
2022-12-31
小米徕卡 2022中国影像辞典
新年限量礼盒
New Year Limited Gift Box
2022-10-24
Awards|APD18 第十八届亚太设计年鉴
我们很荣幸三件作品,空手走入历史;非物质 / 再物质:计算机艺术简史;LUNABIO BOTANY入选第十八届亚太设计年鉴。
We are honored with our three works, Empty-handed into history; Immaterial / Re-material: A brief history of computing art; LUNABIO BOTANY selected in Asia-Pacific Design 18.
2022-06-13
壳间之间 QUOGEN in Shell | AR实验艺术展
我们将现实空间视为承载体验的容器——「壳」。在「壳」之间,孕育着无数虚拟内容与新型体验的创作实践。从「壳」之间,将孵化出哪些不同的新世界?壳间展览KV视觉设计以“壳”为载体,不断拓展与延伸,为观众创造奇观多元世界的入口。
We consider space as a container for experiences. "Shell" is the key symbol of container in QUOGEN. Between the "shells", there are countless creation of virtual content and new media experience. During the exhibition, QUOGEN Shell will be the guide for people to experience these new worlds. Based on the conception above, The visual design of "QUOGEN in Shell” contains unlimited possibilities. We create shells in different visual language, as the entrance to multiple worlds for the audience.
2022-05-18
ADC 101st Annual Awards shorted
品牌设计项目Shroom Forest在2022年第101届年度ADC Awards的第一轮中入选。
Shroom Forest is shortlisted in Round 1 of judging in ADC 101st Annual Awards in the brand / communication design category.
2022-03-15
Tokyo TDC Annual Awards 2022
Lost Lunar Baedeker入围东京字体指导俱乐部2022,并入选东京字体指导俱乐部设计年鉴。
Lost Lunar Baedeker was deemed “Excellent Work” and selected for the Tokyo TDC Annual Awards 2022.
2022-01-15
壳间 QUOGEN × loof.design
我们与增强现实和混合现实创作团队壳间QUOGEN达成合作,共同建构了全新的品牌形象视觉体系。
We've cooperated with QUOGEN, the AR and MR creation team to co-construct a new brand identity system.
2021-11-30
GDC Awards shorted
我们的多项设计作品在2021年GDC Awards中入围,其中包括书籍《王拓 空手走入历史》、品牌《Shroom Forest》、文创产品《Luna Lost Beadeker》。
Multiple works of loof.design have been shortlisted in the 2021 GDC Awards, including the book categorize "Wang Tuo: Empty-Handed Into History," the brand categorize "Shroom Forest," and the cultural product categorize "Luna Lost Baedeker."
2021-10-25
招聘 loof meet u
今年,我们希望继续扩展团队的人员构成,因此增加了多个可申请的就职岗位。
This year, we want to continue to expand the composition of our team, so we have added several available positions.
2021-09-19
loof中秋礼 Mid-Autumn Gift
2021年中秋节,我们从L.U.N.A.的浪漫宇宙品牌故事出发,开发了一套以3031年的月球化石为主题的亚克力杯垫作为中秋礼品。
In the Mid-Autumn Festival in 2021, we started from L.U.N.A.'s romantic universe brand story and developed a set of acrylic coasters themed with the 3031 lunar fossils as a Mid-Autumn Festival gift.
2020-11-30
loof新年礼 New Year Gift
3030年,L.U.N.A.完成了对月球碎片环带的勘测研究。为纪念当年的成果,L.U.N.A.推出了一套纪念徽章。
In 3030, L.U.N.A. completed a survey of the Moon's Debris Ring. To commemorate the achievements of the year, L.U.N.A. launched a set of commemorative badges.
2020-11-01
Contact with L.U.N.A.
2020年10月,我们截获了L.U.N.A.组织于3030年10月向地球发送的信号......
In October 2020, we intercepted a signal sent by the L.U.N.A. organization to the earth in October 3030…
2020-08-12
Dailytints × loof.design
夏日的狂欢还在继续 精灵们变成火焰、宝石、冰雪… … 来到我们身边 调皮的扮演着各样的角色 和我们一起庆祝 请不要浪费这美好的时光
ENJOY THE SUMMERTIME
2020-08-12
I’m so blue
18世纪中期,“Blue devils”的骚扰被认为是造成情绪低落的主要原因,blue从此成为忧郁焦虑的代名词。我们以“I’m so blue”为主题,进行了一系列的设计实验。借用一个冷笑话式的文字游戏解构焦虑,重新演绎令人高呼“我好难”的生活瞬间,关爱你的脑前额叶与血压健康。
In the mid-18th century, the harassment of the "Blue devils" was considered to be the main cause of depression, and blue has since then become a synonymfor melancholy anxiety. We've conducted a series of design experiments under the theme of "I'm so blue." We've used a cold-joke word game to deconstruct anxiety, reproduce the moments in life that make people shout "Life is so difficult" and care about your prefrontal lobe and blood pressure.
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