小米 HyperAI 超级小爱
为小爱同学升级全新 AI 形象
AI identity Upgrade for Xiaomi HyperAI
品牌形象识别
品牌故事
设计策略
Brand Identity
Brand Story
Design Strategy
2024年10月，伴随着HyperOS系统级AI大模型的引入，小米旗下智能语音助手“小爱同学”进化为全新的全生态AI智能助手——超级小爱 HyperAI。从在你我的设备里，变成活在你我的生活里。
超级小爱从一句简单的“我在”，变成主动智能，融入日常，带来沉浸式的生态体验。我们设计了超级小爱的全新形象。以“光感流动”为灵感，为超级小爱打造如光、如影随形，贯穿系统全局的“活的AI”形象。
In October 2024, with the launch of HyperOS and its system-level AI model, Xiaomi’s voice assistant "Xiao Ai" evolved into Xiaomi HyperAI — a comprehensive, all-ecosystem intelligent assistant. Inspired by the idea of “light and fluidity”, we created a new identity for HyperAI, positioning it as an omnipresent, living AI that adapts seamlessly across the system like light.
全新的logo延续了HyperOS的视觉基因，由四条流动的光带悬臂内旋汇聚而成，化为具有生命感的实体光团；色彩是全新小爱形象的重要表达，超级小爱在代表小米母品牌的橙色到代表HyperOS的蓝色的色彩区间内自由流动、变化，以蓝橙光带的渐变动态在系统全局流转。通过塑造超级小爱鲜活、灵动的AI形象，助力鲜活、好用的AI功能。
The new logo inherits HyperOS’s visual DNA, formed by four flowing light bands spiraling inward into a vivid light mass. Its colors—shifting between Xiaomi’s orange and HyperOS’s blue—create a dynamic gradient across the system. This design shapes HyperAI’s lively, fluid identity, enhancing both its vitality and usability.
Published in 2024
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