小米 HyperOS
打造人车家全生态智能操作系统
Human x Car x Home
Smart Operating System
品牌形象识别
品牌故事
设计策略
动态设计
Brand Identity
Brand Story
Design Strategy
Motion
小米公司于2023年12月开始正式推送全新的HyperOS操作系统，以轻体量、高性能的特性，实现了跨越“人、车、家”全场景的智能生态。通过高度整合的设备生态，HyperOS可以优化设备间的连接与协作，并依托AI模型和算法，让设备主动适配用户习惯，提供全新的智能生活体验。
我们为HyperOS 设计了独特的品牌标志和视觉系统，旨在通过设计细节强调HyperOS的特性，以简洁且有“生命感”的设计语言，展现HyperOS以人为本，对未来智能生活澎湃且鲜活的探索。
In December 2023, Xiaomi officially released the new HyperOS operating system. HyperOS is lightweight and high-performing, enabling a seamless intelligent ecosystem across people, car, and home. By closely integrating devices, HyperOS improves connections and collaboration between them. It uses AI models and algorithms to proactively adapt to user habits, offering a new smart living experience.
We designed a unique logo and visual system for HyperOS to highlight its features through design details. Using an "alive" design language, we aimed to show HyperOS's human-centric approach and its dynamic and vibrant exploration of future smart living.
HyperOS标志的视觉灵感源自「宇宙悬臂」，标志中每一个元点，皆由小米超椭圆所构成，形成「星系迸发」的中心点阵。
在澎湃宇宙中的每一台设备，都像星系悬臂中的各个星体，相互感应、连接，共同构成一个灵活、有序的整体生态。这样一个灵动变化的生态，呈现了一种极富生命感的姿态。
The visual inspiration for the HyperOS logo comes from the 'cosmic arms'. Every element in the logo is composed of Xiaomi's superellipse, forming a central grid that represents a 'galactic explosion.' Within this dynamic universe, every device exists in an alive and vibrant state, working in harmony with one another, proactively resonating and connecting with human intentions.
从HyperOS品牌标识出发，我们以简洁的设计语言，为HyperOS扩展了独特的视觉系统,提供了由超椭圆多元点阵延伸出的动态图形的灵活延展：在HyperOS品牌标志所定格的三圈结构外，多元点阵可以继续向外扩展更多元点与圈数，形成不断流动和延展的动态图形。
Based on the HyperOS brand identity, we have expanded a unique visual system with a concise design language, offering flexible extensions of dynamic graphics derived from a super-ellipse multivariate dot matrix. Beyond the three-ring structure captured in the HyperOS logo, the multivariate dot matrix can further extend outward with additional dots and rings, forming continuously flowing and expanding dynamic graphics.
Published in 2023
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