Jellooo
从一声 Hello 开始的美味之旅
A flavorful journey begins with hello
品牌识别
艺术指导
Brand Identity
Art Direction
在城市的喧嚣中，Jellooo以一声亲切的hello开启它与食客之间的故事，坐落于上海新天地，为你提供轻盈梦幻用餐体验。店内柔和的粉色基调带来快乐与亲切的氛围，食客可以无需拘束，以最轻松的姿态，在餐厅内享受甄选食材带来的美味与欢愉。
Amid the bustle of the city, Jellooo begins its story with diners through a warm “hello.” Nestled in Shanghai Xintiandi, it offers a light and dreamy dining experience. Soft pink tones create a joyful, welcoming atmosphere, where guests can relax and savor the pleasure of fine ingredients with ease.
hello jellooo是餐厅的欢迎语，与柔软又轻盈的水母形象结合，希望你可以感受到自由与轻松的氛围。jellooo像被拉长的音符，既是视觉的点缀，也是一声亲切调皮的问候，富有趣味。同时我们为餐厅设计了一套与logo语言统一的英文字体，柔软的文字与手绘插图结合，勾勒出Jellooo独特的视觉语言与轻松惬意的氛围。
“Hello Jellooo” greets guests with the soft, floating imagery of a jellyfish, evoking freedom and ease. Like a stretched note, Jellooo is playful yet warm. Its custom typeface, paired with hand-drawn illustrations, completes a light and whimsical visual language.
Published in 2025
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