金山创想馆Kingsoft Innovation Museum
科技寓言的思辨
Speculate on the allegory of technology
概念与系统设计
空间环境图形与插画
导视系统
数据可视化
Concept
Environmental Graphics
Signage
Data Driven Design
金山创想馆由两层展区组成,其中一层展区包括“全景金山”和“共创未来”两个展厅,系统而全面地介绍企业发展历程与行业及社会责任,并通过模块化设计以实现日后的内容灵活更新。二层展区整体命名为“明日之城”,设计团队以金山现有的技术和业务作为叙事起点,通过一个个“科技寓言”式的场景,从中开辟出一个思辨性的话题空间,以此邀请观众共同探讨科技的社会价值。 作为视觉团队,我们与策展、空间、媒体装置团队协作完成整体展馆设计。视觉设计部分,我们试图通过适应于互联网企业的视觉语言,介入空间、媒体与内容的创作,将视觉的理性表达作为整个项目最重要的出发点,并通过文字设计、数据可视化、空间插画等多种方式,为展馆视觉风格定调,使其融合统一并富有变化。 (图片与部分文字来自直径叙事设计)
The Kingsoft Innovation Museum consists of two exhibition areas on two floors. The exhibition area on the first floor includes "The Panorama of Kingsoft" and Create the Future." It systematically and comprehensively introduces the enterprise development course, and the industrial and social responsibility, and realizes the flexible updating of the content in the future through modular design. The whole exhibition area on the second floor is named "Travel Tomorrow." The design team takes the existing technology and business of Kingsoft as the starting point of the narrative, and opens up a critical thinking topic space through "science and technology allegory" scenes, to invite the audience to discuss the social value of science and technology together. As a visual team, we've worked with the curation team, space design team, and media installation team to complete the overall exhibition hall design. In the visual design part, we've tried to intervene with the creation of the space, media, and content through the visual language that is suitable for Internet enterprises. We've taken the rational expression of vision as the most important starting point of the whole project and set the visual style for the exhibition hall through typography, data visualization, environmental graphics, and other methods, to make it integrated, unified, and changeable. (The graphics and some texts are taken from the Diameter Narrative Design)
协作团队 策展:直径叙事 空间设计:末广建筑、直径叙事 平面设计: loof.design 新媒体设计:Signal Alpha 展览施工:深圳市杰尔斯展示股份有限公司 装置制作:上海建谆景观工程有限公司 影视制作:深圳市九禾视界数字科技有限公司 动画制作:西山居、北京宝久互动科技有限公司 、北京有熊文化创意设计有限公司
Collaborative Team Curation: Diameter Narrative Design Space Design: Shanghai Moguang Architectural Design, Diameter Narrative Design Graphic Design: loof.design New Media Design: Signal Alpha Exhibition Construction: Gies Installation Production: Shanghai Jianzhun Landscape Engineering Co.,Ltd. Video Production: Shenzhen Jiuhe Vision Digital Technology Co., Ltd Animation Production: Seasun Entertainment, Beijing Baojiu Hudong Technology Co.,Ltd. , Beijing Youxiong Cultural Creative Design Co., Ltd.
Published in 2022
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