LUNABIO BOTANY
月球植物化石采集
Mösting explorer mission
概念开发
艺术指导
产品设计
包装设计
动态影片
Concept
Art Direction
Product Design
Packaging
Filming
2021年中秋，LUNA推出了6款杯垫组合成的系列产品，主题为LUNABIO BOTANY。延续对浪漫宇宙主题的向往，我们将时间线“拉回”到3031年的未来，为本次全新系列产品构建了一个充满想象力的设定——“月球类植物化石采集”。
In the Mid-Autumn Festival of 2021, L.U.N.A. launched a series of products composed of six coasters. The theme is LUNABIO BOTANY, which continues our longing for the romantic universe and brings us "back" to the future world in 3031. This constructs an imaginative setting for this new series of products, "lunar plant-like fossil mining."
Back to 3031
我们以虚构的植物形态作为基础元素，设计并开发了6款杯垫。根据主题的特征，神秘且浪漫的科幻感贯穿产品的主视觉、包装、以及周边物料。
We have designed and produced six types of coasters based on the fictional plant morphology. According to the features of the theme, the mysterious and romantic sense of science fiction is fully demonstrated in the primary vision, packaging, and periphery materials.
Fossil collection and analysis
杯垫的设计灵感来源于L.U.N.A.品牌的科幻背景故事。L.U.N.A.的月面勘测队伍于莫斯汀陨石坑附近的点位开采出6种“类植物”的化石。
The sci-fi brand story of the L.U.N.A. inspired the design of the coasters. L.U.N.A.'s lunar survey team unearthed six "plant-like" fossils near the Mosting crater.
Plant recovery growth record
置于产品与盒盖间的保护层是一张四折页海报，其内容为6类植物的分析观测日志。
The protective layer placed between the product and the box cover is a four-fold poster, which contains the analysis and observation logs of 6 types of plant-like creatures.
Fossil reproduction and reservation
包装与产品设计开发统一完成，包装盒顶部的流线图案呈现了“月球花圃”的形态，居中的文字信息为采集“植物化石”的地理位置坐标。
The packaging design and product design are integrated. The streamlined pattern on the top of the package box presents the shape of a "lunar garden." The text at the center of the cover denotes the geographic coordinates of the collected "plant fossils."
Published in 2021
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