Plantasia植圆
发源于亚洲文化的洗护品牌
Plant + Asia
品牌形象识别
艺术指导
包装系统
Brand Identity
Art Direction
Packaging
Plantasia植圆是来自上海的原创生活方式品牌，主营洗护用品、生活日用品。Plant+Asia是品牌的核心理念，强调植物萃取工序的精致化与发源于亚洲的地标属性。loof为Plantasia植圆提供了一套气质柔和、纯净、自然的品牌系统设计。
Plantasia is a creative lifestyle brand that specializes in toiletries and daily necessities. Plant + Asia is the core concept of the brand. It focuses on the refined extraction procedure of plants and the regional features of Asia. Loof provides Plantasia with a brand identity with a soft, pure, and natural temperament.
我们通过单纯的视觉语言、干净的色彩和手绘感较强的插图为其打造了一套亲近自然的品牌形象。
We used simple visual language, clean colors, and illustrations to portray a brand that has certain intimacy with mother nature.
Pure illustration
& Intimacy with nature
Published in 2016
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