一席智眠QREM
专属私人智眠体验
A Personal Sanctuary, Tailored Smart Sleep.
品牌形象
概念开发
视觉系统
Brand Identity
Concept
Visual System
成立于深圳的一席智眠（现已更名为席悦）品牌，致力于打造高度智能化、个性化的睡眠产品生态。其智能床垫融合体态动态适配、睡眠监测与零重力入眠等前沿助眠技术，让每一次休憩都成为精准定制的身心疗愈。2024年，loof 受席悦集团委托，全面构建其视觉形象与设计系统。我们从“入眠—出眠”这一核心状态转换关系出发，紧扣人本科技与无感安眠的产品内核，凝练出「延绵睡意」这一识别符号——如夜色中徐徐绽放的花朵，静谧舒展，隐喻睡意的温柔释放。
Founded in Shenzhen, QREM builds an intelligent sleep ecosystem with smart mattresses featuring dynamic posture adaptation, sleep monitoring, and Zero-Gravity technology—turning rest into precise physical and mental recovery. In 2024, loof was commissioned by QREM to develop its visual identity and VI system. Centered on the "Sleep Onset–Offset" transition and the brand’s human-centric, non-intrusive values, we distilled the signature concept: "Spreading Sleepiness"—like a flower blooming softly in the night, gently evoking the desire to sleep.
席悦的花朵标志，以睡眠周期的动态演变为视觉骨架。花瓣是睡意释放的具象符号，花瓣数量则隐喻整夜时光的流转刻度。自标志左下角顺时针延展：起初，未与中心相连的花瓣，象征辅助入眠的酝酿阶段；随后，逐渐连接至中心的花瓣，对应快速眼动与深层睡眠的交错往复；直至最后一瓣花瓣，具备完整的首末端，寓意自沉睡中苏醒后，身心焕然一新的重启状态。整枚标志，恰如一帧微缩的智能睡眠叙事，将夜间的隐秘节律与一席智眠的产品特性，凝练为可被感知的视觉诗行。
The floral emblem is structured around the sleep cycle's progression. Its petals quantify the night's timeline: starting from the lower left, detached petals mark the onset of sleep; merging petals map REM and deep sleep cycles; and a fully contoured final petal signals a refreshed awakening. This micro-narrative crystallizes nocturnal rhythms and QREM's technological identity into visual poetry.
从入眠到出眠，从夜色到黎明。色彩是睡眠状态转换的视觉感知。
From sleeping to waking, from night to dawn. Color scales the visual journey of sleep.
以品牌标志为原点，我们提取并延展出以「扩散睡意」与「智能适配」为内核的两套辅助图形以及对应的使用体系。该图形系统贯穿于视觉识别各层面，覆盖动态影像、平面辅助元素及各级宣传物料，构建统一而富有层次的品牌视觉语言。
With the brand emblem as the baseline, we expanded two adaptive graphic patterns based on the inner cores of "Spreading Sleepiness" and "Intelligent Adaptation." This unified graphic system seamlessly runs through all visual dimensions—encompassing motion design, print elements, and multi-tier marketing materials—to build a consistent yet dynamic visual language for the brand.
* 本页展示内容包含AI人工智能生成图像
Published in 2024
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