RELX悦刻
来口悦刻，轻松一刻
Relax with RELX
品牌形象识别
品牌故事
设计策略
艺术指导
Brand Identity
Brand Story
Design Strategy
Art Direction
RELX悦刻是2018年中国最具影响力的新锐电子烟品牌。loof受委托为RELX悦刻进行品牌重塑，用设计提升品牌形象，并为品牌提供更灵活的自我表达空间。RELX悦刻以“加速全球10亿烟民向更健康、更愉悦的吸烟方式转变”为目标，2018年是其产品品类以及市场增长的关键一年，随之而来是对系统化的视觉体系的需求，以全面的系统来规范企业各传播渠道的视觉应用。我们为RELX悦刻打造了一个全新的、明晰的、国际化的视觉形象，并提供了一套完整全面的品牌视觉识别系统。
RELX is one of the most influential and fast-growing electronic cigarette manufacturers in 2018. Commissioned to rebrand RELX, loof strived to upgrade its brand image so as to unleash all of the possibilities for brand communication.
With the goal to “further promote a healthier and pleasant smoking method to the 1 billion smokers in the world”, RELX has experienced a quintessential year regarding its product development and market growth in 2018. A thorough visual identity system is therefore required, in order to regulate the applications of company visuals in all communication channels.
We have tailored a clear and international visual appearance for RELX, and have also constructed its Brand Visual Identification System.
“来口悦刻，放松一刻”是RELX悦刻品牌的Slogan，loof完成了一组配合其Slogan的平面视觉设计。
”Relax with RELX” is the slogan of RELX. loof designed a series of graphics that coheres with this slogan.
Flexible X
Variable layout
Diverse RELX
在主视觉中，我们将RELX中的X作为核心元素提取出来，发展出一套兼具多变性与统一性的视觉体系，并灵活应用于各商业场景中。
In the key visual, we extracted the “X” as the core concept and have developed a dynamic and unified visual system that can be applied to all kinds of business scenarios.
锐利 友善 先锋 Sharp Friendly Avantgarde
Published in 2018
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