Relax with RELX
Brand Identity
Brand Story
Design Strategy
Art Direction
RELX is one of the most influential and fast-growing electronic cigarette manufacturers in 2018. Commissioned to rebrand RELX, loof strived to upgrade its brand image so as to unleash all of the possibilities for brand communication. With the goal to “further promote a healthier and pleasant smoking method to the 1 billion smokers in the world”, RELX has experienced a quintessential year regarding its product development and market growth in 2018. A thorough visual identity system is therefore required, in order to regulate the applications of company visuals in all communication channels. We have tailored a clear and international visual appearance for RELX, and have also constructed its Brand Visual Identification System.
”Relax with RELX” is the slogan of RELX. loof designed a series of graphics that coheres with this slogan.
Flexible X Variable layout
Diverse RELX
In the key visual, we extracted the “X” as the core concept and have developed a dynamic and unified visual system that can be applied to all kinds of business scenarios.
锐利 友善 先锋 Sharp Friendly Avantgarde
Published in 2018
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