Syrius Technology
机器在现场，数智在云端
Intellegence in the cloud. Robots on the ground.
品牌形象
设计策略
Brand Identity
Design Strategy
Syrius Technology 炬星科技是中国第一批专注于AMR机器人软硬件以及配套云服务的创新型科技企业，致力于机器人的研发和制造，利用机器人技术服务智慧物流、智能制造等众多场景的数智化转型需求。受到炬星科技的委托，我们为其进行品牌形象的视觉更新。
炬星科技团队将公司业务总结为“数据智能在云端，机器人在现场”。这使我们联想到炬星“Syrius”名称的由来“Sirius”——物理宇宙中的天狼星是双星互相绕转的关系。团队提出的这句话启发了我们对于品牌新形象的设想。我们认为炬星科技的新形象可以是一种「关系」的表达，不一定是具象的单一符号表达。我们创造了「炬星双轨」视觉运行体系，来呼应炬星科技未来更加注重「云数据管理+机器人硬件」相结合的战略。
Syrius Technology is a pioneering AMR robotics company in China, offering integrated hardware and software solutions powered by cloud services. They develop and manufacture robots to enable digital transformation in areas such as smart warehousing and smart manufacturing.
Re-commissioned for their brand refresh, we created a new visual identity inspired by their core concept: “Data intelligence in the cloud, robots on the ground.” This phrase echoes the meaning behind “Syrius” — derived from Sirius, a binary star system. We developed a “Dual Orbit” visual system to express synergy rather than a literal logo, reflecting their strategy of combining cloud data management with robotic hardware.
Syrius Sans来源于我们为炬星新设计的标志字体，字体集合了炬星品牌刚健与稳固的气质，以粗字重和几何概括的字型笔画特征，表达炬星科技明确目标与稳步迈进的行动力。此字体用于品牌关键场合的文字识别，如产品名称和品牌宣发语等。
Syrius Sans is derived from the custom logotype we designed for Syrius Technology. The font embodies the brand’s robust and stable identity through its heavy weight and geometrically simplified strokes, reflecting Syrius Technology’s clear vision and steady progress. It is used in brand's key applications to enhance recognition, such as product names and promotional taglines.
双轨视觉系统：环形语言与视觉功能的充分融合
Dual Orbit Visual: Seamless integration of circular language and visual functionality.
Published in 2023
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