提雅学院Theia Academy
做有光的人
Become the light
品牌形象识别
设计策略
动态设计
Brand Identity
Design Strategy
Motion
提雅学园，面向未来的创新型高中，学制四年，是建华教育在高品质国际教育方向的子品牌。学校以培养“指引自己，温暖他人，照耀世界”的学生为办学目标，旨在构建新式课程体系与学校样态。我们以“光”为核心元素，为提雅学园构建了一套包含静态与动态，多模块化，高延展性的视觉系统。
The Theia Academy is a cutting-edge high school under the umbrella of the Jianhua Enterprise. The academy offers an exclusive four-year education program to eligible students and aims to build an innovative curriculum and cultivate students with the spirit of “Become the Light” in hopes of guiding them to become persons of integrity, independence, and compassion.
As Light lays at the heart of Theia Academy’s value system, we drew inspiration from the brilliant dispersion of sunlight to create their dynamic visual identity.
做有光的人
Become the light
打开的书，投射的光，我们希望以此朴实的比喻代表每个人、每个个体，温暖自己，照耀他人。丰富的七原色融入动态logo中，将品牌表达的意向简单且直接的传达给所有人。
In the open book, the projected light, we hope to represent every individual with this simple metaphor, warm ourselves and shine on others. The seven primary colors are integrated into the dynamic logo. The identity system expresses simply and directly conveyed to everyone.
Variable color
Flexible typography
设计作为学校课程设置的其中一环，通过实践使学生们理解到学校的品牌观念，是很好的体验。我们将一套完整但可变的设计系统交付给学生们，使其能在一定的限制中独立完成类似于活动海报、宣传册封面等设计。
Design, as one part of the school curriculum, makes students understand the school's brand concept through practice, which is a good experience. We deliver a complete but variable design system to the students, enabling them to independently complete designs such as event posters, brochure covers, etc. within certain constraints.
The Theia lives
Published in 2019
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