Vivant
一场味觉与艺术的和声
A Symphony of Taste and Art
品牌识别
艺术指导
Brand Identity
Art Direction
Vivant法餐厅正式启幕，溯源法式料理的款待旅程，于上海百年建筑尽显现代篇章，loof为餐厅打造独特的品牌视觉。
在Vivant，享用美食犹如同时观看一幅绘画和欣赏一曲音乐，味蕾的享受会触发人们对于美好的多重联想。我们希望Vivant的图形符号能够浓缩专属于此时、此地、此刻的一段记忆——料理的艺术音符：厨师厨艺的柔弦挥洒与食客舌尖的余味共鸣，一同构成Vivant的和声音符。
Vivant French restaurant opens in a century-old Shanghai landmark, tracing the essence of French culinary hospitality into a modern chapter with a unique identity by Loof.
Here, dining is like gazing upon a painting while listening to a symphony — flavors spark imagination, memories, and emotions. Vivant’s graphic symbols distill each fleeting moment into a visual note, where the chef’s artistry meets the lingering resonance on the diner’s palate.
Vivant的标志灵感源自于其词的本意——“生动活泼”。如同马蒂斯(Henri Matisse)创作的油画The Dance II，在标志的字符组合中，我们试图让Vivant的每一个字符携手共舞，围绕着大家共同歌颂与欢呼的饕餮时空，每一个字符都如同在享用美食的食客，欢呼雀跃的同时保持优雅的仪态。与此同时，每一笔的连接、停顿与转折之处，皆与酱料泼洒点缀之形产生呼应。Vivant的标志既表达了食客欢聚之意，也容纳了厨师创作烹作之艺。
The logo takes inspiration from the very meaning of “Vivant” — alive and spirited. Like Matisse’s The Dance II, each character seems to move in graceful rhythm, celebrating the joy of gathering around the table. The fluid strokes and subtle pauses echo the playful splashes of sauce, capturing both the conviviality of guests and the creative flair of the kitchen.
Published in 2025
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