Winecellar
深藏暗夜,举杯低语
Whispers of Wine in the Cellar
品牌识别
艺术指导
Brand Identity
Art Direction
Winecellar坐落于北京市朝阳区幸福三村五巷,是一家会员制的私人酒吧,标志既有藤蔓生长的自然诗意,也有酒窖深藏的神秘仪式感。 “Wine”以拉丁花体的柔韧笔触延展,仿佛葡萄枝蔓般蜿蜒缠绕,带来古典与优雅的气息;而“Cellar”的大写字母则如石砌拱顶般坚实而庄重,散发出现代高端的力量感。二者在同一标志中交织,不仅映射了红酒从葡萄园到酒窖的旅程,更让品牌在传统与现代之间找到平衡。
Located in Chaoyang District, Beijing, Winecellar is an exclusive members-only bar that blends the poetry of vines with the mystery of a hidden cellar. The logo unites the graceful flourishes of Latin calligraphy in “Wine” with the bold, architectural weight of “Cellar”, echoing the journey from vineyard to cellar and balancing tradition with modern refinement.
Published in 2025
Back to Top
View More Projects