极印XPRINT
记录，各成一色
Light up memories, record moments
品牌形象识别
品牌故事
艺术指导
包装系统
Brand Identity
Brand Story
Art Direction
Packaging
极印XPRINT是一个轻型照片打印机品牌，致力于为消费者提供高效、快捷和愉悦的照片打印体验。基于“记录，各成一色”的品牌理念，我们为品牌打造了一套更加强调简洁和轻盈感的视觉形象系统。
XPRINT, a light photo printer brand, is committed to providing consumers with an efficient, fast, and pleasant photo printing experience. Based on the brand concept of "Light up memories, record moments," the visual identity we've created for the brand emphasizes simplicity and lightness.
在极印的视觉体系中，我们将代表照片打印的三原色作为设计的“原点”，相互连接，由点连成线，再由三原色变为彩虹七色。品牌识别系统以多彩的点和线作为视觉核心元素，贯穿到多媒体、包装、平面物料和周边产品当中，勾勒出各成一色的极印世界。
In the visual system of XPRINT, three primary colors which represent photo printing are taken as the "origin" of the design, connect each other and connect into lines via dots, and then change from the three primary colors to seven rainbow colors. The brand identity system takes colorful dots and lines as the core graphic elements which is applied to multimedia, packaging, graphic materials and peripheral products to outline a XPRINT world.
Published in 2020
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