BLACKSWAN
为美而生
Born for beauty
品牌形象识别
艺术指导
包装系统
Brand Identity
Art Direction
Packaging
专注于高端艺术西点的品牌，黑天鹅，在十二周年之际，迎来全新品牌形象。
Focuses on high-end artistic western pastries, BLACKSWAN is ushering into a new brand identity on the occasion of the 12th anniversary of its establishment.
内化的品牌标识优化方案
品牌logo的优化，需要高度的继承品牌基因，并内化于新的logo，延续经典，提升细节与质感。
The optimization of the brand logo has the virtue of a high degree of inheritance of the brand genes, the continuation of its classics, and the enhancement of details and textures.
全新系列包装的设计注重整体性与结构细节，从蛋糕盒的打开方式，到材质的选择进行提升。
Paying attention to both integrity and structural details, the design of the packaging of the new series has improved from the opening of a cake box to the selection of materials.
Published in 2022
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