东方空间ORIENSPACE
太空新文明的先行者
Pioneer of space civilization
品牌形象识别
设计策略
Brand Identity
Design Strategy
东方空间作为中国商业航天产业的探索者，一直在创新和升级。在其首款火箭“引力-1号”进入生产测试前期，从基础的logo、色彩和辅助图形，再到高至几十米的火箭涂装，围绕着面向宇宙、面向未来的设计理念，我们为品牌进行了视觉系统的全面升级。
As an explorer of China's commercial aerospace industry, ORIENSPACE has been innovating and upgrading. In the early stage of the production test of the first rocket "GRAVITY-1," from the logo, color, and graphic elements to the coating of the rocket up to tens of meters high, we've upgraded the visual system for ORIENSPACE in all respects by centering on the design concept of facing the universe and the future.
Stars in the eastern sky
全新的品牌形象将启明星作为企业文化和愿景的形象化载体，遵循东方对称美学，将回收重复使用的概念以及空间站结构形态融入图形和色彩当中，更符合东方空间的发展理念和业务布局。
The new brand identity takes the Venus as a visualized carrier of the culture and vision of the corporation. It follows the oriental symmetrical aesthetics and integrates the concept of recycling and reuse as well as the structure of the space station into the graphics and colors, which is more in line with the development concept and business layout of ORIENSPACE.
东方破晓，空间无限
Dawn in the east, infinite space
基于品牌形象，我们同时建立了一套火箭涂装视觉规范，用品牌色和定制字体相配合，再针对不同型号的火箭结构具体设计，使得东方空间的品牌形象和火箭涂装在视觉上保持着高度的统一。
Based on the brand identity, we've also established the guideline for rocket coating. It matches the brand color and customized typefaces for different types of rockets so that the brand identity of ORIENSPACE and the rocket coating are highly consistent in vision.
Published in 2021
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