黑天鹅中秋月饼礼盒
墨羽轻颤黑夜绽放
Trembling black feather in silent night
概念开发
艺术指导
包装系统
Concept
Art Direction
Packaging
涟漪倒映十五明月,墨羽轻颤黑夜绽放。 黑天鹅2022年款中秋月饼礼盒是继黑天鹅品牌形象升级之后重新设计的礼盒套装款式。我们将礼盒打开的过程设计成天鹅展开羽翼的动作,在黑色折叠羽翼环抱的中央空间,盛放着纸浆塑形而成的月饼白盒。礼盒设计注重于在黑与白、繁与简、静与动之间体现黑天鹅品牌内敛精炼的视觉张力。
In wave of midnight moonlight reflection, the black feather tremble in silent night. Blackswan 2022 Mid-Autumn Mooncake Gift Box is a redesigned gift set following the new upgrade of brand image. In the central space surrounded by black folded feathers, the white box of mooncakes made of pulp is placed silently. The design of the gift box focuses on the visual tension between black and white, complexity and simplicity to reflect the introspective elegant power of Blackswan.
Published in 2022
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