QUOGEN壳间
向未来发问
Ask Next Generation
品牌形象识别
品牌故事
设计策略
艺术指导
动态设计
Brand Identity
Brand Story
Design Strategy
Art Direction
Motion
壳间QUOGEN自2019年起投身于增强现实（AR）与混合现实（MR）的创作实践，与不同领域的艺术家们共创趣味体验。2021年，受壳间委托，我们为其团队构建了一套全新的视觉形象系统，基于“壳内为何物？”的探索行为概念，我们对新形象进行了一次返璞归真的尝试。
Since 2019, QUOGEN has been engaged in the creative practice of augmented reality (AR) and mixed reality (MR), creating fun experiences with artists in different fields. In 2021, entrusted by QUOGEN, we built a new identity system for the brand. Based on the concept of the exploratory behavior of "what's in the shell?" we attempted to return to the basics to create the new identity.
What's inside QUOGEN?
壳间（内）为何物？壳间的由来始于对未知的好奇与未来的疑问。壳里面到底有什么？我们想创造什么？未来究竟如何？下一代会是怎样？这些充满哲学思辨的问题是每一个创作者对时代、内容与媒介产生的思考。
What is between (inside) the shells? The origin of QUOGEN begins with the curiosity about the unknown and questions about the future. What does the shell contain? What do we want to create? What is the future? What will the next generation be like? These philosophical questions are the results of every creator's thoughts on the era, the content, and the medium.
Create! QUOGEN as a frame
我们创造了一套完整的辅助图形生成系统，由蛋壳的联想出发，去描绘想象中的世界：宇宙、自然、幻境、异想，通过蛋壳的异构、材质与颜色的区分，共同堆叠出壳间的视觉宇宙。
We have created a complete combination generation system, starting from the association of an eggshell to portray an imaginary world: the universe, nature, illusion, and fancy. The heterogeneity of eggshells, the differentiation of materials, and the differentiation of colors pile up to form a visual universe between shells.
Published in 2022
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