追觅科技成立于2017年,专注智能清洁领域,凭借高速数字马达、VSLAM算法等核心专利技术在全球市场建立领先地位。品牌以“梦想人生,值得追觅”为理念,致力于通过科技创新提升生活品质。
2023年,追觅启动全球品牌视觉焕新。我们配合追觅品牌团队一同以「微笑符号」为核心梳理其视觉体系,涵盖标志、图形、色彩与影像系统,在科技感中融入温暖情感。
本次升级不仅整合了品牌视觉资产,更构建出灵活可扩展的视觉框架,为全球化传播提供统一指引,确保品牌在发展中保持视觉一致性与情感联结,助力其在世界舞台树立更具辨识度与亲和力的形象。
Founded in 2017, Dreame Technology is a leader in smart cleaning, with core patents in high-speed motors and intelligent algorithms. Guided by the belief that “life is worth pursuing,” Dreame brings innovation to everyday living.
In 2023, Dreame initiated a global visual renewal. As its design partner, we rebuilt the brand's visual system around the “smile symbol,” integrating technology with warmth across logos, graphics, colors, and imagery.
This upgrade consolidated Dreame’s visual assets into a flexible, scalable framework. It ensures consistent and emotionally resonant expression worldwide, helping Dreame build a distinctive and approachable global presence.