赛炜Intalight
探索眼部世界
Exploring the Whole Eye
品牌识别
艺术指导
Brand Identity
Art Direction
赛炜Intalight 2014年创立于美国硅谷，拥有一支10余年工程化经验、半导体光学及高端医疗设备开发经验的世界级研发团队，致力于整合尖端光学设计、影像算法、人工智能、云平台等前沿技术。受到赛炜品牌团队委托，我们为其视觉形象进行了系统性升级，以更加专业、更加明目的光学领导者形象面向大众与眼科医学从业者。
Intalight was founded by a group of scientists and industry veterans of Silicon Valley in 2014 with a core mission to develop the most advanced ophthalmic technologies. Commissioned by Intalight brand department, we systematically upgraded its visual identity to present an optical leader with more professional and more reassuring identity to the public and practitioners.
黑暗中的光点象征着希望，吸引具有开拓精神的人去探索。赛炜一直致力于通过硬软件技术的提升，让眼科扫描变得更加的清晰与精确，以帮助医生能够给予病患更加精准的帮助。因此我们选择了以光点作为视觉切入点，结合品牌理念构建了包括图形、色彩以及版面等具有行业特点和强识别性的视觉系统。
The spotlight in the darkness symbolises hope and attracts pioneers to explore, which is the spirit. Intalight has always been committed to making scanning clearer and more accurate through developing hardware and software technology. Therefore, we chose the spotlight as an identity element, and blend it into design system, including graphics, colours, and layout.
灵活的光点视觉系统，以简约与秩序点亮赛炜专业之光。
With flexible spotlight visual system, Intalight claim its professionalism in concise and ordered identity.
Published in 2022
View More Projects
loof.design