JMGO坚果投影
关于家和想象
About home and imagination
品牌形象识别
品牌故事
设计策略
艺术指导
动态设计
Brand Identity
Brand Story
Design Direction
Art Direction
Motion
坚果投影是智能投影行业头部品牌。2021年是品牌成立十周年的关键节点，我们为品牌进行视觉系统升级。从品牌logo到辅助视觉元素，再到感受性守则，我们以此为品牌打造适用于当下和未来的品牌视觉语言体系。
JMGO is a leading brand in the intelligent projection industry. As the tenth anniversary of the establishment of the brand, the critical time 2021 has witnessed the upgrade of the JMGO visual system. From the logo to the combination, to the sensibility code, we create a brand system for the brand that is adaptable to the present and the future.
Connection & Communication
我们提出“连接万物的媒介，通往想象的入口”这一视觉理念，以同源共生的O-DNA打造视觉“任意门”概念，链接多种家的形态。
We put forward the visual concept of "A medium that links all things, an entrance to imaginations" and create a "dimension door " visual concept with the O-DNA of homology and symbiosis, linking various forms of homes.
Link O to the world
基于新形象，我们建立了一套品牌感受性守则，旨在描述和概括坚果投影想传递给消费者群体的情绪与氛围，连接千家万户。未来10年，坚果投影将以新形象开启新征程，以更智慧的陪伴服务好每个家。
Based on the new image, we have also established a set of brand sensibility codes, aiming at describing and summarizing the emotions and vibes that the brand wants to convey to the consumers and interconnecting thousands of households. JMGO will embark on a new journey with the new brand identity in the next decade to serve and accompany every household more intelligently.
Published in 2021
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