幕幕剧场 mumu theater
大幕拉开，好戏上演
The curtain opens and the show begins
品牌识别
艺术指导
Brand Identity
Art Direction
幕幕剧场是繁星戏剧村旗下的全新剧场品牌，致力于为更多家庭提供优质的儿童与青少年话剧作品。我们希望这个品牌不仅是观演的场所，更成为孩子与父母共同记忆的一部分：一个在故事中成长、在陪伴中收获温暖的舞台。
Mumu Theatre, a new brand under Fanxing Drama Village, is dedicated to bringing high-quality plays to children and families. Beyond being a venue, it aspires to be part of shared memories—a stage where stories nurture growth and companionship brings warmth.
在视觉形象上，我们以“幕”为核心意象，将剧场帷幕的连贯感转化为极具辨识度的图形符号。这个连绵的线条既是舞台的开合瞬间，也象征着一次次故事的开启与落幕。它被延展至不同的物料和场景中，成为品牌鲜明且统一的视觉标识。
Visually, the brand takes the “curtain” as its core motif, transforming the flowing folds of the stage into a distinctive graphic symbol. These continuous lines suggest both the rise and fall of the curtain and the beginning and ending of each story, extending across materials and spaces as a unified identity.
Published in 2025
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