DIYYA
感性美学，打造日常生活时尚感
Live with the DIYYA Aesthetics
品牌形象识别
艺术指导
设计策略
Brand Identity
Art Direction
Design Strategy
以感性美学为基调，打造日常生活的时尚感。
Live with the DIYYA Aesthetics是品牌的主打理念， DIYYA旗下有自主开发的美妆系列产品以及生活方式分享平台。
Create a sense of fashion in daily life based on perceptual aesthetics.
Live with the DIYYA Aesthetics is the main concept of the brand. DIYYA has a series of independently developed beauty products and a lifestyle-sharing platform.
Young fashion
& Perceptual aesthetics
色彩系统以更鲜活的色彩倾向为主，搭配同类色与对比色，以丰富品牌情绪。
The color system is primarily based on a vivid color tendency, and enriches the brand mood by matching similar colors and contrasting colors.
Live in DIYYA
Share the beauty
为更加表现年轻先锋气质，视觉体系设定以大块面切分的布局方式为基础，佐以辅助图形和文字信息进行排布，视觉感受以锐利明快为导向。
To express the young and pioneering style, the visual system is set based on the layout of large-scale surface segmentation and arranged with graphic elements and text information. The visual experience is oriented by sharpness and clarity.
Live with the DIYYA aesthetic
活力与热爱，是DIYYA一以贯之的气质。未来，品牌将持续不断的发表自己的主张，分享DIYYA美学观点，打造多元融合的社群。
Vitality and passion are the genes of DIYYA. In the future, the brand will continue to express its ideas, share DIYYA Aesthetic viewpoints, and create a diverse and integrated community.
Published in 2021
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