华玉通软Greenstone
科技推动智造发展
The development of intelligent manufacturing
品牌形象识别
设计策略
包装系统
Brand Identity
Design Strategy
Packaging
从基础软件入手，为中国的发展注入新动能。
华玉通软诞生于2020年，专注于基础软件的研发与创新，赋能关键领域的智能化发展与数字化转型。我们为华玉通软打造了一套基于理性网格的视觉系统，使之体现行业属性的同时，体现企业立足中国、面向全球的发展策略。
Focus on basic software innovation and inject new momentum into China's development.
Greenstone was established in 2020, focusing on basic software development and innovation, and promoting intelligent development and digital transformation in key areas. We have created a visual system based on rational grids for Greenstone to reflect its industry attributes as well as its development strategy of keeping a foothold in China and facing the world.
标识的设计内涵以“兴”的汉字结构作为隐藏线索，呼应了光从地平线升起的意向，同时标识结合软件行业属性，在图形元素中强调输入与反馈，以两段类方向键形上下互动。
The logo design uses the Chinese character structure of "Xing" as a hidden clue, echoing with the intention of the light rising from the horizon. At the same time, the logo combines the industry attributes of the software, emphasizes input and feedback in graphic elements, and interacts up and down in the two arrow-like structures.
Glowing rays and jade arc
以两段上下互动的类方向键形态作为辅助图形的基础，使其相切并划分色块，从而得到向左右两端放射的图腾，呼应发光发亮的视觉意向。
The up and down movement in the two arrow-like structures is the basis for the graphic combination. Make them tangent and divide color blocks, then the radiations to the left and right sides occur which corresponds to the glowing light.
从基础软件入手，为中国的发展注入新动能
Focus on basic software development and innovation
科技推动智造发展
The development of intelligent manufacturing
Published in 2021
View More Projects
loof.design