夏日幻梦Summer of Dreams
食欲的幻象
Appetite Illusion
视觉识别
艺术指导
故事撰写
Visual Identity
Art Direction
Storytelling
关于消费主义主题探讨。 我们用迎合消费主义的视觉语言虚构了一组可口食物的广告。浓郁的色彩、晶莹的质感、强调氛围感的文案,这一切都在激发着“消费者”的食欲和购买欲。但是当“消费者”仔细观察我们的产品时,却发现构成可口食物的原料全是亚克力、塑料、海绵、胶水等工业化学制品。
On the theme of consumerism. We've designed a group of fictional tasty food advertisements with visual elements that cater to consumerism. The rich color, crystal texture, and copywriting that emphasize the atmosphere all stimulate the appetite and purchasing desire of "consumers." However, when the "consumers" carefully observe the products, they will find that the raw materials constituting the tasty food are all industrial chemicals such as acrylics, plastics, sponges, and glues.
营造甜品店的拍摄氛围
我们希望通过这组作品中隐秘的对比去呈现我们对于当下社会中消费主义大潮的理解,并试图去引发观者的思考与讨论。
We hope to express our understanding of the current social trend of consumerism through the hidden contrasts in this group of works and try to provoke the viewer to think and discuss.
Published in 2020
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